Best NGO-Newsroom
On 7 June the Goetheanum was presented with Mynewsdesk’s ‹Best NGO Newsroom› award in Munich (DE).
As reported in Anthroposophy Worldwide 4/2019, the Goetheanum was nominated by Mynewsdesk for the 2018 digital PR Award in two categories. The award recognizes «outstanding and inspiring PR work and the optimal use of the Newsroom as a PR workflow platform». At the presentation ceremony, account manager Maximilian Hoppe had much praise for the Goetheanum, saying that it «is unique in many ways. With its School of anthroposophical spiritual science, its park and library, its regular events, the General Anthroposophical Society has much to offer to its specific target group. Making all this available based on professional communication is a complex task, which the Goetheanum, with Sebastian Jüngel and his team, master with remarkable ease. A broad range of contents, a sure sense for well-told stories and the ability to balance budget restrictions with its own professional productions make the Goetheanum a model ngo. Noteworthy is also how it uses tonality and appearance to convey its own brand in the communications regularly addressed at various age groups. Mynewsdesk serves 5000 brands worldwide, including 300 in Germany.